Founded by a Grammy-winning songwriter who wanted the best for his differently abled daughter, the LUCI origin story is as inspiring as it gets. We partnered with Barry Dean to launch LUCI, the world’s first brand of AI wheelchair technology. The film illustrates the birth of LUCI through the emotional story of Barry and his daughter Katherine. It launched on Father’s Day 2020 with help from some of Barry’s famous friends, like Carrie Underwood, Tim McGraw, Lady A, and Martina McBride. Casual.
Agency: Opinionated
Creative Directors: Mark Fitzloff, Rob Palmer
Copywriter: Emma Siolka
Art Director: Vicky Mo
Editor: Adam Pertofsky